Improved Paper Sourcing Paper use is the industry’s largest impact area; with links to climate, biodiversity and communities.
• The industry has seen a sixfold increase in recycled fiber use from 2004 to 2007 (2.5% to 13.3% from ‘04 to ‘07 and has increased since).
•Many publishers have committed to Forest Stewardship Council (FSC) certified fiber that ensures the highest standard in forest management.
• Approximately 230 publishers have formal environmental policies in place—most with specific targets for eliminating the use of endangered forest fiber and increasing the use of recycled and FSC certified papers.
• These publishers with environmental policies make up about 50% of the book industry’s publisher market share.
• There are now over 100 book papers with strong environmental attributes.
• Over 30 Printers are stocking environmentally responsible papers
• Price premiums are much lower than they were several years ago—many publishers are able to use significant quantities of recycled paper at cost parity
Book Industry Treatise is now signed by over 229 publishers, 31 printers, and 6 paper manufacturers the Book Industry Treatise on Responsible Publishing sets industry wide goals to:
• Use 30% recycled fiber by 2012
• Use 20% FSC certified fiber by 2012
• Reduce greenhouse gas emissions to 20% below a 2006 baseline by 2020
• Eliminate the use of fiber that is sourced from endangered forests or results in social conflict
The Book Industry Environmental Council, coordinated by GPI, continued working on the following priorities:
• Developing a publisher certification and eco-label that will identify publishers who are leading the way in reducing impacts
• Demonstrating how to achieve a recently established goal of reducing greenhouse gas emissions to 20% by 2020
• Identifying strategies to reduce the number of books that end up in landfills by finding ways to reduce the overproduction of books and recover and recycle discarded books
• Tracking the U.S. book industry’s environmental progress through annual surveys to publisher’s, printers, paper suppliers and retailers (Every five years a more detailed survey will calculate the industry’s full carbon footprint)
November- GPI introduces its new Overseas Risk Assessment Tool to help publishers avoid fiber illegally sourced from endangered forests around the globe- see here.
October- GPI and the BIEC host second Indonesian Roundtable to identify risks associated with Lacey Act and advance next action steps for publishers who must safeguard against using illegally sourced fiber from endangered and protected forests in Indonesia. See notes here.
GPI cofounded the Newspaper Environmental Innovation Council (NEIC) to generate a common vision and platform for collaboration, modeled after the successful Book Industry Treatise on Responsible Publishing.
November- Hachette announced environmental paper policy, which tracks closely with the goals of the Treatise. With this policy, the U.S. book industry passed a meaningful environmental threshold – approximately 50% of publishers (by market-share) now have environmental commitments in place – most with goals and timelines for vastly improving their environmental footprint. Read their announcement and their policy.
October- GPI is a partner in Carbon Canopy, a new collaborative between NGOs, corporations and landowners, to establish a new model to support landowners who expand protection, restoration and conservation of their forests and certify management practices to the high standards of FSC certification. The Carbon Canopy is focused initially on building a credible carbon market model for landowners in the Southern US. Learn more.
GPI succeeded in contributing to and advising on the Newspaper Association of America's development and release of a first ever environmental policy that encourages member companies to increase the use of recycled and FSC certifies newsprint and to improve energy efficiency in order to reduce their carbon emissions. Read more.
April- Book Industry Environmental Council announced a goal of reducing the U.S. book industry’s greenhouse gas emissions 20% by 2020 (from a 2006 baseline) with the intent of achieving an 80% reduction by 2050. This industry-wide commitment is a global first in publishing.
GPI co-hosted first Indonesian Roundtable with publishers, Asian print brokers, mills, printers and environmental groups
GPI founded and co-coordinated the Book Industry Environmental Council, a diverse group of stakeholders (environmental organizations, publishers, printers, paper manufacturers and retailers) to work together to solve some of the industry’s most pressing environmental problems.
March- Book Industry Environmental Trends and Climate Impacts report was released, establishing the first carbon footprint measurement for books. The report showed that the U.S. book industry emits over 12.4 million tons of carbon dioxide into the atmosphere each year, or approximately 8.85 pounds of carbon for the average book (.89 lbs.), with most of the impact connected to paper. Read the trends report summary.
In January, Thomas Nelson, the world’s largest Christian publisher, announced its environmental paper policy and in October announced the release of the first-ever Bible printed on recycled and FSC certified paper. GPI was directly involved in the development of the paper policy and the grade of paper, working with Domtar. See the announcement here.
GPI helped to found and coordinate EPN’s RePaper Project to promote recycled paper. The Project has defined seven Guiding Principles. Learn more.
GPI initiated a parallel program for the newspaper industry, a segment with larger environmental impacts than book publishing, and introduce the Brighter Shade of Green report
November- Simon & Schuster announced its new environmental paper policy, also reflecting the goals of the Treatise. Read their paper policy
September- 140 plus publishers/mills and printers signed the Treatise or developed environmental policies, reflecting the goals of the Treatise
August- GPI released Indonesia Under Pressure Report. Read the report.
July 21 Scholastic released the U.S. version of Harry Potter and the Order of the Phoenix on 30% recycled and Forest Stewardship Council (FSC) certified paper. This decision was the direct result of pressure and advice from NGOs including GPI. The first print run saved over 120,00 trees.
February- GPI and BISG (Book Industry Study Group) teamed up to produce the first ever Book Industry Environmental Trends and Climate Impacts report.
On May 16, Random House, Inc., the U.S. division of Random House, announced a paper policy to increase its use of recycled fiber tenfold by 2010 (from 3% now to 30% of paper volume in 2010) and to follow best forest management practices, closely adhering to the Treatise.
GPI developed and lead the stakeholder process for the Book Industry Treatise on Environmentally Responsible Publishing. The Treatise defines shared goals for improving the environmental impacts associated with the book industry's average consumption of over one million tons of paper each year. The Treatise was developed with the perspective and participation of over 25 stakeholders over a six-month period—including publishers large and small, book printers, paper companies, and merchants.
GPI commissioned an Opinion Research Corporation poll of reader preferences and revealed that 80% of readers are willing to pay more for books printed on recycled and environmentally responsible paper. The majority of these consumers said they would be willing to pay more than a dollar more for environmentally responsible books.
GPI partnered with National Wildlife Federation to undertake the Green Textbook Initiative to promote action on college and university campuses as well as with states to foster changes in the publishing industry and contract specifications for environmentally preferable paper in textbooks.Check out the Campus Toolkit here.
GPI was instrumental in forming the Environmental Paper Network (EPN) that now represents over 100 organizations working together to accelerate social and environmental transformation in the pulp and paper industry and in developing the Common Vision. GPI remains one of ten organizations on the EPN steering committee. Learn more here
GPI worked as a close advisor to several leading U.S. publishing houses to help them develop paper policies that adhere to best practices established in the Treatise. Those companies included Random House, Simon & Schuster, Scholastic and several others.
U.S. EPA and GPI introduced the Resource Conservation Challenge, urging U.S. publishers to use FSC certified fiber and PCW recycled fiber. Several CEOs responded to the challenge.
Publishers with GPI paper policies passed 100 and the GPI logo began to appear inside books.
[Company Name] has elected to print this title on X% postconsumer recycled paper with the recycled portion processed chlorine free. As a result, we have saved the following resources:
•XX lbs of solid waste
•XX gallons of water
•XX lbs of net greenhouse gases
•XX kw hours of electricity
[Company Name] is a member of Green Press Initiative, a nonprofit program dedicated to supporting publishers in their efforts to reduce their impacts on endangered forests, climate change, and forest dependent communities.
In December, Lantern Books was the first U.S. publisher to sign a paper policy, following the guidance and recommended best practices of GPI. Other early policy holders included Island Press, Chelsea Green and Cornell University Press.
Green Press Initiative founded. In 1996 Tyson Miller founded the Recycled Products Cooperative, a national program that aggregates purchasing demand for recycled copy paper and conducts advocacy to lower the cost of recycled products; converting over 700 institutions to using them. The program was so successful that Tyson spun it off and turned his focus to the book industry, as a next segment to transform.
Leading authors Alice Walker, Paul Hawken, Winona LaDuke, Julia Butterfly Hill and other notable authors endorsed GPI’s mission.