February, 2009 Newsletter

Upcoming Events

Publishers Weekly Webcast to Focus on Green Publishing
On  February 26^th, Publishers Weekly and Green Press initiative will co-host a webcast titled “Successful “Green” Publishing: Production Marketing and Beyond. The webcast will not only discuss how a publisher can reduce environmental impacts, but how using fewer resources can be part of a marketing strategy and support all areas of a publishing program. This FREE webcast is sponsored by Webcom. Panelists include Mary Choteborsky, Associate Publishing Manager and Associate Editor, Crown; Judy Galbraith, Publisher, Free Spirit Publishing; Tona Pearce-Myers, Production Director, New World Library and will be moderated by Tyson Miller, Founder and Director, Green Press Initiative.

The inaugural showing of Successful “Green” Publishing: Production, Marketing, and Beyond is on February 26, 2009 at 2:00 PM Eastern Daylight Time, and will be available from the webcast archive for one year following the initial webcast.

For more information and to register for the event please click here


Environmental Panel at Publishing Business Conference and Expo
At Publishing Business Conference and Expo a panel of experts will discuss how to reduce environmental impacts during tough economic times through improvements in operational efficiencies.  The panel will include: Jonnie Bryant, Executive Director of Marketing and Sales, McNaughton & Gunn; Tyson Miller : Executive Director, Green Press Initiative; Bill Rojack, VP, Midland National and Andrew Van Der Laan, Director, Senior Project Manager, Publishing Operations Project Group, Random House.

This panel will take place at Publishing Business Conference and Expo on March 23, at 4:00 PM.

3^rd Annual Sustainprint Awards 
The 3rd Annual SustainPrint Awards will recognize two book and two magazine publishing companies for their achievements in environmental sustainability. The reception will take place on Monday March 23^rd at the New York Marriott Marquis, Marquis Ballroom, 9th Floor at 6:00 p.m.

paper news that affects you

FSC update on promotional claims
Publishers may now make promotional claims about FSC paper use, even if they are not FSC-certified, following these three steps:

1. Contact Emily Jaklitsch at FSC US  (emily@fscus.org  or 612-353-4511) with the promotional claim you wish to make including the wording you propose for your website.

2. Supply FSC with proof of your FSC paper usage, which can be an annual letter from your FSC certified printers. Contact Emily at FSC for further clarification.

3. Have an agreement to include your procurement policy on your website

For details click here

Speaking of FSC excitement, did you know that the Obama Inauguration Tickets  were Printed on Recycled, FSC Certified Paper? Click here to read the full article.

NY Times Editorial Mentions U.S. Among Least Energy Efficient Paper Producers
A recent editorial in the New York Times discusses how inefficient our nation is compared to other countries, and examines areas where existing technology could significantly reduce energy consumption and, as a result, climate changing emissions. According to the article the U.S. ranks 93 out of 137 countries in terms of carbon emissions per dollar of economic product. This places the U.S. not only behind other industrialized countries like Japan, but many developing countries such as Thailand and Mexico. In discussing major areas where the U.S. falls behind other nations in energy intensity the article states that the United States is “one of the most energy-intensive makers of pulp and paper, emitting more than three times as much carbon dioxide per ton as Brazil and twice as much as South Korea.” 

Click here to read the full article

Audubon Magazine Features the Impacts of Paper on the Canadian Boreal
A feature article in Audubon Magazine titled “paper chase” highlights the ecological significance of the Canadian Boreal Forest, as well as the impacts that the paper industry are having on a region often called “North America’s Amazon”. The article notes that the Canadian Boreal Forest stores 1.3 million metric tons of carbon and provides habitat for as many as 5 billion individual birds. The article goes on to mention that the Canadian Boreal is being logged at a rate of 1.9 million acres per year with about 65% of the cut going to pulp and paper.   The article also mention major paper consumers that are taking steps to minimize impacts on the boreal by using FSC certified papers and high levels of recycled content.

Click here to read the full article

New Research and Reports

Myths and Facts: Forest Carbon and Global Warming
A presentation by Doug Heiken of Oregon Wild that discusses facts about the interactions between forests and climate change was recently made available online. The presentation takes an in depth look at how carbon is stored in forests and how most of that carbon is released to the atmosphere when the forest are logged to make paper or other wood derived products. Myths that are debunked in this presentation include: “Young forests absorb more carbon and are better for the climate”; “It’s better to store carbon in wood products than in forests”; “Timber Harvests Absorb Carbon” and “Forests outside tropic regions do not contribute significantly to global carbon storage”

The presentation can be viewed here.


Markets Initiative Trends Report Finds Environment Remains Key Concern Despite Economic Downturn
The newest trends report from Markets Initiative demonstrates that despite the economic downturn the environment is still a top priority for book, newspaper and magazine readers. The report also discusses environmental progress and key trends in the Canadian and North American book, magazine and newspaper sectors, and provides case studies of companies that have made significant progress.

Click here to download the full report

Industry News from Mills, Merchants, and Printers

New on our paper listing:

·         New Leaf Frontier 100 (FSC), 100% Post-consumer Waste

·         Good News Offset 100% Recycled Fiber, 40% Post-Consumer Waste

·         Several FSC/recycled cover stocks from FiberMark

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Tools & rESOURCES

Updated Paper and Supplier Listings
Updated lists of environmentally responsible papers and printers that stock environmental grade papers are available at http://www.greenpressinitiative.org/action/suppliers.htm

Toolkit for publishers is available at:
http://www.greenpressinitiative.org/documents/BookPublisherToolkit.pdf

Toolkit for Printers is available at:
https://www.greenpressinitiative.org/documents/PrinterToolkit.pdf 

This newsletter and the Green Press Initiative is made possible through the support of the Richard and Rhoda Goldman Fund, Lisa and Douglas Goldman Fund, Merck Family Fund,  The Overbrook Foundation, Town Creek Foundation,  Wallace Global Foundation, and the Weeden Foundation.