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The Forest Stewardship Council is the only certification system that requires a consensus solution when conflicts arise between logging companies and indigenous communities.

Paper accounts for nearly 40% of the waste stream.

More than 140 publishers, including many of the world's largest, have strong environmental policies.

On average, it is estimated that the U.S. book industry uses less than 10% recycled fiber for its paper.

On average, it is estimated that the U.S. newsprint sector has a 35% recycled fiber use-rate.

Globally, over 40% of the industrial wood harvest is used to make paper.

Deforestation accounts for 25% of human caused C02 emissions.

When the goals set forth in the Book Industry Treatise on Responsible paper use are realized over 5 million trees will be preserved each year.

In 2006, an Opinion Research Corporation poll revealed that 80% of readers are willing to pay more for books printed on recycled and environmentally responsible paper.

Over the course of its lifecycle, postconsumer recycled fiber requires 30-40% less energy than virgin fiber.


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November, 2009 Newsletter


Upcoming Events

Bookbuilders West Green Publishing Course Nov. 4th
Bookbuilders West will host a green publishing course from 9am to 4pm on November 4th at San Francisco State University. The course will cover the impacts of the book industry, how to initiate green initiatives, and a chance to hear from a variety of publishers about their companies’ efforts to minimize environmental impacts. For more information see http://www.bookbuilders.org/wordpress/upcoming-events/green-publishing-course/ 

Book Industry Environmental Council Meeting Nov. 17th
The book industry environmental council will hold a full council meeting on November 17th 2009 from 11am-3:30pm. The meeting will be held at the offices of Hachette Book Group at 237 Park Ave. in New York City. If you are a BIEC member, please contact todd@greenpressintiative.org to RSVP.

GPI News

Good Morning America Discusses GPI and Book Industry Impacts On September 15th Good Morning America’s Weather Anchor, Sam Champion discussed the environmental impacts of the book industry and Green Press Initiative efforts to minimize those impacts. The clip can be viewed online at http://www.greenpressinitiative.org/gma.html

Launch of the Carbon Canopy The Carbon Canopy is an exciting new project working to protect forests in the Southern United States.  GPI partnered with other conservation groups, wood products companies and landowners to start this comprehensive project that will protect forests, combat climate change and help develop sources of paper and wood products certified to the high standards of the Forest Stewardship Council (FSC).  http://www.carboncanopy.com/  Read some of the coverage: http://www.huffingtonpost.com/danna-smith/teaming-up-with-our-forme_b_314367.html

Membership Renewal Instructions
It has been just over a year since GPI launched its official membership program. We want to thank all of our members for their generous support. You can see a list of members on our website http://www.greenpressinitiative.org/memberscurrent.htm     Membership helps GPI to continue supporting the industry in making environmental improvements.  

If you receive a renewal notice, you may renew your membership by signing into your account at www.greenpressinitiative.org/MemberArea and following the steps below:

1. Click “update your account” on the left side bar
2. Under “account profile” click “upgrade my account”
3. Select and purchase the appropriate membership renewal

GPI’s on Facebook
We’ve jumped into the social networking world of Facebook.  Become a Fan and connect with us online! http://www.facebook.com/home.php?ref=home#/pages/Green-Press-Initiative/56250494939?ref=ts

In The News

Executive Order and EPA report support use of recycled paper
The Executive Order of October 5, 2009 is intended to “establish an integrated strategy towards sustainability in the Federal Government and to make reduction of greenhouse gas emissions a priority for Federal agencies."  Specifically the EO requires that agencies “ promote pollution prevention and eliminate waste by: reducing printing paper use and acquiring uncoated printing and writing paper containing at least 30 percent postconsumer fiber”.  A September report issued by EPA confirmed that recycled paper has a very positive effect on the environment both in reducing the harvest of the raw materials and in minimizing the amount of paper waste in landfills.

BIEC to be Chaired by Pete Datos of Hachette Book Group
Pete Datos, will serve as the new chair of the Book Industry Environmental Council. Pete is currently a Vice President at Hachette Book Group, responsible for inventory and procurement initiatives.  Before joining Hachette, Pete was Vice President, Supply Chain, for Scholastic and worked for more than a decade in a variety of roles at Unilever. Pete previously chaired the climate committee of the BIEC and played a lead role in building support for the council’s climate goal. We are confident that Pete’s leadership in his new role as BIEC chair will be a tremendous asset to the council.

Scholastic on Track to Meet Environmental Commitment
Scholastic recently announced significant progress towards achieving its 2012 environmental goals. In 2008 the children’s publisher increased its use of recovered fiber to over 15% (up from 13% in 2007) of which 83% was postconsumer waste. The company also demonstrated significant progress towards its FSC goal with just shy of 20% (up from 4% in 2007) of paper purchased being FSC certified. In January of 2008 Scholastic announced a goal of using 25% recycled fiber (with at least 75% being pcw) and 30% FSC certified paper by 2012. For more information see http://mediaroom.scholastic.com/node/230   

N. American Acreage under FSC Exceeds 100 Million
In July, the area of U.S and Canadian forests managed under the stringent standards of the Forest Stewardship Council surpassed 100 million acres. In the past four years alone, the area of FSC-certified forestland in the United States and Canada has nearly tripled. And in the United States, the number of FSC Chain-of-Custody businesses – those certified to buy and sell FSC products from their origin in the forest to their end-use – has grown to more than 3,000 representing a five-fold increase since January 2005. For more information see http://www.fscus.org/news/index.php?article=545

Paper News That Affects You

Clarifying FSC Certifications Requirements for printers and logo use for publishers
In recent months it has come to our attention that there is some confusion about the requirements for including an FSC label on a book. It is our hope that we can provide a brief overview that may clear up any confusion. First, it is important to note that a book can become certified either under the transfer system, or using the percentage system. At this time, most printers that have FSC chain of custody certification are setup to use the transfer system, so that is discussed first.

Under the transfer system 100% of forest derived materials including paper/paperboard used for covers must be FSC certified.  Under the transfer label, the most encompassing FSC label used for any component of the book must be the one used on the final product. For example a book that uses paper that is certified as pure FSC Mixed sources, but has cover material that is certified as FSC Recycled, then that book must carry the mixed sources label. Regardless of which FSC label is used, there is an approved statement to accompany the logo that explains the value of FSC to readers. We recommend everyone use that language to let them know why your choice of FSC matters.

Under the percentage system, a book can be certified if at least 70% of it is made from FSC certified materials. However, it would be necessary to prove that any forest derived materials that are not certified meet the controlled wood standard. In this case a cover that is not FSC certified could be used if it meets the controlled wood standard. It is worth noting that at this time many printers are not certified to use the FSC logo under the percentage system.  

If you have further questions about the proper use of FSC labels contact Emily Crumley at FSC U.S. emily@fscus.org, 612-353-4511.

New Research and Reports

New research challenges carbon neutrality of wood biofuel If an existing stand of forestland is cleared for fuel, its ability to absorb carbon dioxide is lost, and the net balance of the gas in the atmosphere goes up. True or false? True, according to new research reported in the October 23 article in Science magazine called, Fixing a Critical Climate Accounting Error.  The researchers concluded that:  “The accounting now used for assessing compliance with carbon limits in the Kyoto Protocol and in climate legislation … erroneously treats all bioenergy as carbon neutral regardless of the source of the biomass, which may cause large differences in net emissions. For example, the clearing of long-established forests to burn wood or to grow energy crops is counted as a 100% reduction in energy emissions despite causing large releases of carbon.”  http://www.sciencemag.org/cgi/content/short/326/5952/527

New Report Compares Carbon Footprint of Kindle to Paper Books
A new Report by the Cleantech Group estimates that the Amazon Kindle is responsible for nearly 167.78 Kg of greenhouse gas emissions over the course of its lifecycle. That figure is almost identical to the 167.86 Kg of emissions the report estimates the average kindle offsets each year by replacing 22.5 paper books. The conclusion of the report is that on average, a kindle will break even in terms of greenhouse as emissions after the first year, and over the course of a 4-year estimated lifecycle would prevent more than 503 Kg (1,110 lbs) of emissions.  Based on e-reader sales projections, the report estimates that in 2012 e-readers will generate a total 2.42 billion Kg of greenhouse gas emissions from their production and use. However, the device will prevent 5.27 billion tons from the production of paper books for a net savings of 2.85 billion Kg (3.14 million tons). It should be noted that Amazon did not provide any data for the estimate of the Kindle’s emissions, nor does the report discuss other aspects of the device’s environmental impact such as the use of toxic compounds.

Cleantech’s press release is available at http://cleantech.com/news/4867/cleantech-group-finds-positive-envi  

Analysis by Eco-Libris is available at http://ecolibris.blogspot.com/2009/09/new-report-finds-kindle-greener-than.html

New Study: Boreal Forests Under Threat
A new report by international researchers stresses the importance of conserving the Earth’s boreal forests which cover much of Russia, Canada, Alaska and Scandinavia. The study highlights the importance of the boreal forests both as a means of protecting biodiversity, and as a major carbon sink that can help mitigate the impacts of climate change.  According to the study, boreal forest contain about a third of the world’s stored carbon, and are experiencing significant fragmentation with only 40% remaining in tact. In most countries that have boreal forests less than 10% is protected. For more information see http://www.sciencedaily.com/releases/2009/08/090825090755.htm 

Industry News from Mills, Merchants, and Printers

In an effort to ensure a steady supply of recycled fiber, Cascades has purchased Sonoco Recycling, as well as the recovery assets of Yorkshire Paper Corporation through its subsidiary Metro Waste Paper Recovery. The Acquisition will allow metro Waste Paper to collect 1.4 million tones per year, more than half of the 2.2 million tons of recycled fiber used by Cascades’ manufacturing mills. For more information see http://www.reuters.com/article/pressRelease/idUS135029+22-Sep-2009+PRN20090922

Got News? Let us know. 
Please contact us if you company is:

    * Undertaking efforts to reduce climate impacts
    * Devising new strategies to reduce returns
    * Producing new environmentally responsible products for the book industry
    * Establishing new environmental goals, or
    * Taking other novel steps to reduce environmental impacts

We can help you get the word out through our newsletter, and other communications with industry professionals.

Tools & Resources

Paper Calculator  v2.0
The Environmental Defense Fund’s Paper Calculator tool was recently updated.

Updated Paper and Supplier Listings
Updated lists of environmentally responsible papers and printers that stock environmental grade papers are available at http://www.greenpressinitiative.org/action/suppliers.htm

Toolkit for publishers is available at:

Toolkit for Printers is available at:


This newsletter and the Green Press Initiative is made possible through the support of our members, contributors and the following foundations: Lisa and Douglas Goldman Fund, Richard and Rhoda Goldman Fund, Giles and Elise Mead Foundation, Katz Family Foundation, Merck Family Fund, Overbrook Foundation, Town Creek Foundation, Weeden Foundation



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