1) Why is the NEIC embarking on a common vision for the industry?
The newspaper/newsprint industry is at a turning point, and with this comes new opportunities. One of these opportunities is to demonstrate a renewed commitment to environmental leadership by developing a vision and capturing the benefits that arise from being at the forefront of change. It is a chance to look into the future together and ask: how can we work together to maximize economic viability, environmental stewardship, and social responsibility for our industry?
2) How do we know that we will be able to meet the targets? What if we don’t meet the
As any organization or individual who has set measurable goals can attest, the act of deciding to pursue a goal brings about resources that they did know existed when they set the goal. Goals have a remarkable ability to set progress in motion. Yet falling short of the goal should not be viewed as failure. Instead, it should be seen as an opportunity to re-assess and identify what is needed to achieve the goal.
3) What does support of the vision mean for my organization?
Support simply means your organization supports the vision, and will do what it can to achieve it. The vision is not a contract and supporting it does not legally bind your organization to take a course of action. It is simply a voluntary and good faith commitment to move your company toward this vision for your industry.
To facilitate implementation of the vision, we are in the process of developing clear implementation guidelines in consultation with industry stakeholders to facilitate the vision’s success.
For more frequently asked questions, please see here.