Given the vital role that newspapers play, it is critical that we in the newspaper industry work together to ensure a sustainable future. With this vision, we commit ourselves to environmental leadership. With an efficient use of resources that is environmentally responsible, climate-friendly, socially just and economically viable, we will work with our supply chain partners to promote innovation that ensures sustainably produced newsprint.
The goals below address issues that we, as concerned newspaper industry leaders, will work to advance within our sphere of influence.
We recognize that the newspaper industry has the power to reduce the loss of forests and decrease greenhouse gas emissions contributing to climate change. As such, a reduction in the use of virgin wood fiber and other natural resources (water, energy resources) would reduce the industry’s ecological and carbon footprint.
We endorse the following goals:
• Supporting a healthy climate and protecting high conservation value forests
• Maintaining the species diversity of our forests and supporting best practices in forest
• Improving our production efficiencies
• Supporting best practices in both print and digital operations
• Monitoring and reporting industry progress towards these goals
We will support these goals with the following objectives and targets:
I. Supporting a healthy climate and protecting high conservation value forests:
We will work towards:
• Replacing virgin wood fiber with recycled or alternative fibers whenever possible.
• Phasing out fiber from endangered and carbon-rich forests from the supply chain, and finding suitable alternatives.
• Supporting the development of newsprint made with non-wood fibers including agricultural
residue, and work towards phasing out and finding suitable alternatives to virgin fiber.
• Supporting multi-stakeholder conservation plans such as the Canadian Boreal Forest Agreement, and the Great Bear Rainforest Agreement.
• Supporting initiatives to increase fiber recovery and increased de-inking capacity to increase
recycled fiber availability.
• Developing a working group to determine an approximate industry baseline of greenhouse gas emissions.
• Support an increase in the industry's average use of recycled fiber from today’s (2010)
estimated 35%, to 40% by the end of 2012 and 50% by the end of 2015 (the majority to be
II. Maintaining the species diversity of our forests and supporting best practices in forest
We will, when buying newsprint containing virgin fiber, work towards:
• Giving preference to suppliers that work toward the conservation of endangered and carbonrich forests and the protection of biodiversity contained within these forest ecosystems, and work toward phasing out paper sourced from endangered forests.
• Ensuring that paper we buy does not originate from endangered species habitat. If we find that any of our papers do contain fiber from such habitat, we will engage our suppliers to cease operations in that area.
• Seeking virgin fiber that is certified with purchasing preference to suppliers whose virgin fiber is Forest Stewardship Council (FSC) certified or certified to equivalent world-leading sustainable forest management practices.
• Encouraging suppliers to integrate the concerns of indigenous and local communities
adequately into forestry standards, plans, and assessments.
• Ensuring that no existing natural forests are converted to new plantations.
• Supporting innovative market initiatives that seek to grow the supply of FSC certified forest
products such as Carbon Canopy in the US Southeast.
• Strive to increase the newspaper industry’s use of virgin and recycled newsprint certified to the Forest Stewardship Council (FSC) standard or from equivalent certified world-leading
sustainable forest management practices, from today’s (2010) estimated 13%, to 20% by the
end of 2012 and 50% by the end of 2015.
III. Improving our production efficiencies
We will work towards:
• Eliminating waste within our printing operations.
• Supporting the advancement of best industry practices in pollution prevention, energy and
• Supporting efficiency and innovation to continue reductions in paper waste. (These may
include reduced basis weights, the minimization of unsold newspapers and improved
newspaper recycling among others.)
• Adopting best practices of energy efficiency in our facilities to decrease the carbon footprint of the newspaper industry (This may include replacing fossil fuels with sources of new renewable energy).
• Achieve zero waste by 2020 within our newspaper printing operations, with significant waste
reductions by 2015.
• Reduce our energy consumption 10% by 2012, 15% by 2013, and 20% by 2015.
IV. Supporting best practices in both print and digital operations
Given that the increased use of computers and mobile devices to read the news has environmental implications, we will work towards:
• Supporting social and environmental standards for mining raw materials used in electronic
• Supporting and encouraging extended producer responsibility, recycling, and safe disposal and management of end-of-life electronic products.
V. Monitoring and reporting industry progress towards the goals
We will work towards:
• Tracking and monitoring progress to meet the above goals within the Newspaper
Environmental Innovation Council, by producing an annual sustainability report, posting
information about or practices on a determined website, and promoting responsible paper use in publications as appropriate.